About
I bring communications and branding expertise across companies of any size, from SMEs and start-ups to large multinational enterprises, having worked in both PR agencies and in-house regional leadership. I direct integrated communications strategies across APAC, serving as a trusted advisor to senior leadership on messaging, positioning, and engagement. My work spans executive communications, brand reputation, and industry advocacy, using storytelling to strengthen share of voice and support growth. I apply data driven insights to drive continuous improvement, building communications functions from the ground up or strengthening existing ones.