About
I am a Growth and Marketing leader with 20 years experience including 5 years in senior leadership roles. Currently I help SME's in the B2C space (E-commerce, Subscription businesses, Fintech apps) by building a customized Diagnostic and Decision system that enables them to evaluate their business from PMF (data-driven validation) to Funnel Health to Retention engine and help Founders make decisions through a system rather than gut feel and data-intense dashboards. Typically businesses with a digital or omni-channel revenue of 6cr to 100cr will benefit immensely from this sine the output of the system is completely data-driven, customized for their business. Most teams I work with face challenges with - Despite early traction, the growth drivers aren't obvious - brands unsure of causality - As brands scale, new growth initiatives are mostly experimental rather than data-driven insights. - Unit economics work in pockets but struggle overall - Scaling happens with ambiguity on actual growth levers - Isolated optimization of channels, communication and retention initiatives - no system level diagnosis or thinking. My job is to segregate noise from actual growth signals. I work with Founders and operators to bring clarity through a system-level diagnostic of the complete Growth system - not parts. And then build a self-operated Growth System - one that learns, iterates and compounds with scale. This happens across 4 stages of the growth cycle: Early traction → PMF validation → controlled scale → sustained growth and PMF revalidation (in a loop) How the Operating System works: 1. PMF and Signal validation: Identifying whether traction is driven by product value, selective channel bias or spends - identify the possibilities of breaking through 5 clear Growth diagnostic modules. 2. Growth Model Design: Aligning Acquisition, Retention, Monetization, Unit Economics into a coherent model. 3. Scalable Growth Operating Systems: The same works across 3 stages that learns and scales in a loop: Why work with me:- I don't force long retainer cycles - I come in for about 8-12 weeks, give you clarity on your current Growth engine, identify real growth signals that need to be doubled down on, redesign the Growth engine workflow that can work on its own through the team. Post that I help implement the module and iterate the same based on metrics improvement. Customized diagnostic AI Growth assistants are designed for the brand as part of the engagements If you are scaling growth but struggling with clarity among a host of dashboards and data, we will likely have an useful conversation. DM me or write to sagnik@sme360digital.com.